On 1st May 2025, the people of Greater Lincolnshire will elect their first ever Mayor to represent the region.

From local roots to national impact. I’ll restore hope, empower our communities and lead Lincolnshire to a thriving future.

I am a proud son of Grimsby who became a successful businessman and I am now ready to serve as your Mayor. Together, we’ll bring back hope, put power back in your hands, and make our communities strong again. I’m ready to listen and then show strong, decisive leadership to fight for a fairer future for everyone.

I grew up on a council estate in Grimsby, raised by a single mother in the 1970s and 80s. The Welfare State and a strong community gave me the foundation to build a successful career as a businessman, taking me from Grimsby to global boardrooms.

Despite this journey, I’ve remained rooted in my hometown, dedicating my time and resources post-Brexit to rebuilding local institutions, restoring solidarity, and creating hope. Through initiatives like co-owning Grimsby Town FC, leading a new Onside Youth Zone, and co-founding Our Future, I’ve worked to drive change locally. With my experience and vision, I’m ready to help Lincolnshire navigate the challenges and opportunities of devolution and the ambition to put Lincolnshire on the global stage.

I’m not a career politician, but I do believe in strong leadership that brings people together, listens and gets stuff done

I'd love to hear from you

Right now, I am not here to make promises, I am here to listen. I want to hear about what you want from a Greater Lincolnshire Mayor.

This isn’t like any election Lincolnshire has seen before. It’s your chance to shape the future of our county. Devolution brings a unique opportunity to rebuild our communities, empower local voices, and create an economy that works for everyone.

Over the past months, I’ve listened to many of you and I’ve heard a clear message.

It’s time to show our independence of thought and reconnect with those who feel politics has become irrelevant to their lives.

I’m not a career politician, but I do believe in strong leadership that listens, unites, and delivers. Our shared loyalty to Lincolnshire drives me to act. I understand the challenges we face, from stagnant wages and poor transportation links, to struggling public services.

I have the vision and experience from the private sector and community work to turn devolution into real progress that reflects the care and fairness our communities deserve.

Together, we can create a thriving Lincolnshire – one where no one is left behind, where opportunity is real, and where politics works for all of us.